Attaining sustainable fertilizer sector and value chain development requires effective communication among the multitude of stakeholders. Framing and discourse analysis can be used to ensure messages are constructed and deployed for the stakeholder consumption and understanding, and to effectively elicit their appropriate behavioral responses and actions. Taking the lens of discourse theories can help to understand how frames, narratives and story lines inform people’s interpretations of problems, actors, the innovations and scaling pathways.
FERARI has gathered some evidence, hoping/expecting that it may change actors’ decisions. But maybe other factors have a bigger impact, and how we communicate/frame our message is also important; we have developed reports and policy briefs (and journal articles), but there may be different modes that may be more or otherwise. Consequently, there is the need to assess/evaluate and critically analyze the current modes to see how messages are interpreted and how people(actors) behave/act. This framing and discourse analysis is expected to identify/develop appropriate modes of effective communication among the target audience on fertilizer sector issues.
The main objective of this research is to assess/evaluate and critically analyze the current modes of communication of fertilizer sector to see how messages are interpreted and how people(actors) behave/act, and to identify/develop appropriate modes of effective communication among the target audience on fertilizer sector issues..
Specific objectives of the research is to:
Review/analysis of framing and discourse theories, communication modes (reports, articles, policy briefs, etc.) of sectorial issues in practice and their effects among multi-stakeholder platform.
At the end of the research, the student shall produce a thesis, policy brief and a report to FERARI on this research. Furthermore, the intern would be required to produce a research article that can be published in a scientific journal for our wider international audience.
The duration for this assignment shall be seven (7) months (first month for inception proposal, second and third month for the design of research instruments and field data collection and the remaining four months for data analysis, report writing and research article drafting.
Applicants should send their motivation letter and CV. Selection will be based on thorough review of these documents and an interview with a selection committee.
Application should include the following:
An MPhil/MSc student in Agricultural Extension, Development Communication, Sociology, Political Science, Public/Social Policy or Sociology. Student must have completed the course work of his/her master’s degree and at the research stage. Demonstrated high analytical and data processing skills. Female students are recommended to apply. Selected student should be ready and willing to start January 2021.