We are looking for a data-driven inbound marketer to create content and attract site traffic, converting that traffic into new leads for the business, and nurturing those leads.

Responsibilities

  • Create contents & resources each month to drive leads, subscribers & awareness (ex. ebooks, whitepapers, info graphics, articles, podcasts).
  • Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Optimize our marketing automation and lead nurturing processes through social media management, email email marketing
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Prepare creative briefs for videographers/photographers and graphic designers to develop into contents for digital platforms

Skills & Requirements

  • A coachable person
  • Excellent writer and communicator. French language skills would be an asset.
  • Past experience building audiences either online or offline
  • Some past experience in marketing preferred.
  • Creative thinker, with an ability to use data to inform all decisions.
  • Proficiency in marketing automation, blogging & email marketing in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Conversant with digital marketing platforms (LinkedIn, Mailchimp, Google Analytics)

Qualification

  • BA/BS degree in marketing, communication or related degree
  • A minimum of 3 years work experience

Benefits & Compensation

  • Competitive Salary
  • Local Health Insurance
  • Free Office Lunch
  • Professional development opportunities
  • A leadership team and colleagues investing in your personal and professional growth
  • Dynamic, young culture with great opportunities for learning, leadership, and FUN

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